Overview
Introduction
A go to market strategy is a tactical action plan that successful companies look to, to uphold their mission, values and succeed in a new market or with a new customer. GTM strategy ensures that the company’s cross functional departments function smoothly, and in alignment towards achieving the broader goals of the organization. When the company ventures into launching a new product, moving a current product into a new market, or launching the company brand, all they seek is a holistic GTM strategy.
This course will equip you with the skills and knowledge to identify your business positioning, define your target market, and develop a marketing strategy that sets your business up for success.
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