Overview
Course Overview:
The major goal of any organization would be to attract and retain customers and make them consume the goods and services that is for sale. A customer is one who patronizes a business regularly. Thus, engaging and partnering with the customer becomes the goal of an entity, as satisfied customers are the biggest assets of a company. Partnering with customers is not just putting the customers first. It engulfs securing a long-term relationship with the customer that gives rise to synergies of knowledge for both the customer and the company. This is where the role of corporate leaders come into picture, because only leaders can bring bout significant change in an organization. thus, it is imperative that leaders at strategic level need to be in direct contact with the customers.
Stakeholders are individuals or groups that have a vested interest in the company. They can affect or get affected by the affairs of the company. Typically, stakeholders can be investors, employee, suppliers, government, and trade unions. A customer is also a stakeholder, but most of the time they are people who buy the company’s goods and services. While a customer invests in the company’s growth by directly buying the goods and services, a stakeholder may be the one who owns a percentage of profit by investing money in the business. An entity’s stakeholders can be internal or external stakeholders.
For an entity to succeed in its goals, it must take good care of its stakeholders. Maintaining a good rapport with the stakeholders comes with time and consistent efforts.
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